Purpose

• Jointly with the Boutique Manager, the Deputy Boutique Manager drive sales through the performance and development of the Sales Team.
• Ensures the delivery of exceptional operational, commercial and customer service standards

Key Accountabilities

Strategy Implementation

• Assists the Boutique Manager in executing strategies to increase store traffic; optimize profitability; develop high potential customers; Promote brand awareness, establish market/store presence, and capture competitive market share. 

Customer Experience

• Works with the Boutique Manager to lead the team in executing an exceptional customer service experience and create memorable moments by exceeding their expectations;
• Monitor and track all customer daily appointments and be present during appointments to ensure the most elevated customer experience is being offered.
• Resolves customer complaints and responds to comments in a timely and professional manner.

Sales/ Revenue Management

• Work with the Boutique Manager to drive and maximize sales performance of the team to consistently achieve.
• Demonstrate sales leadership by playing an active role on the sales floor through customer engagement with VICs
•  Works with the Boutique Manager to communicate company set KPI’s; identifies and implements strategies to ensure performance standards are met for all the KPI's.

Store Management - Operations

• Assists the Boutique Manager to manage operations by supporting and ensuring compliance with company’s Standard Operating Procedure. 
• Maintains proper loss prevention standards and ensure compliance with cash handling, safe and deposits procedures
•  Supports company maintenance standards/programs to optimize asset life.
• Ensures merchandise is secure by developing and implementing security measures and monitoring surveillance equipment.
• Promotes safe work habits, identifies and resolves safety hazards.

Stock Management

• Assists the Boutique Manager in identifying current and future customer requirements by establishing rapports with potential and existing customers
• Conducts regular stock takes and store operations audits to ensure compliance with company’s Standard Operating Procedures.

People Management

• Works with the Boutique Manager to manage the allocation of staff resources and scheduling to effectively drive sales and ensure excellent customer service.
• Create and maintain a positive and professional team environment.
• Works with the Boutique Manager to implement effective communication channels within and outside the store
• Provides on-going training and development to the team in the area of operating standards, customer service and product knowledge.
• Works with the Boutique Manager to develop team members by establishing specific performance objectives, regularly measuring performance and conducting evidenced performance review feedback sessions.

Other Tasks

• Provide support to marketing to ensure customer representation in events
• Maintains awareness of market trends and competition.  Shares recommendation with Line Manager.
• Capture meaningful customer data for the purpose of building relationships.
• Model the AS&S image through grooming standards per the AS&S grooming standards.

Operational

• Any additional responsibilities as advised by the Line Manager or Head of Department

Key Accountabilities (Continued)

Job Dimensions

Communication & working relationships

• Customers - Internal & External stakeholders
• Nature of Interaction - Adapts style to influence audience

Team Management

• Managing supervisors

Financial Accountability

• Revenue targets - Direct contributor
• Operational targets - Direct contributor
• Manpower budget - Not applicable

Company Goals

• Contributes and influences others for the achievement of goals

Functional & Technical skills

• Microsoft Office Suite - Intermediate Word, Excel, Powerpoint & Outlook
• English - Excellent verbal and written communication
• Arabic - Basic verbal and written communication
• Organisational and time management skills
• Excellent interpersonal skills and the ability to build working relationships
• Ability to prioritize and multi-task

Qualifications And Experience

Qualifications:
Essential
-    Bachelor Degree or equivalent 
Preference
-    Business Administration or equivalent

Previous Experience:
Essential

• 3-5 years job related experience

Preference

• 4 year experience in retail store operations, with at least two years in a supervisory role in luxury environment

Competencies

Competency Category

Leading Teams